![]() ![]() David Ridpath, a professor of sports administration at Ohio University, said sports betting is pervasive, and “students like anybody else are going to do it. However, the university prohibits all gambling in university housing.ī. PointsBet’s deal with CU Boulder, signed in September 2020, is notable - it was one of the first to match a university athletics program with a sports betting platform.īuffalo Sports Properties’ deal with PointsBet pays the university $1.625 million over five years.Īt CU, 34% of students are 18 and 19 years old, according to the website College Factual. The 16-page agreement specifies where and for which events the company’s signs can be posted. ![]() ![]() “It is, and the university knows it.”Īs part of a four-month investigation into sports betting on college campuses, The Shirley Povich Center for Sports Journalism and the Howard Center for Investigative Journalism at the University of Maryland obtained the agreement between PointsBet and Buffalo Sports Properties using public records laws. “Who cares whether the university intends for its advertising to reach their students?” Karcher wrote in an email. Richard Karcher, a law professor who teaches courses on sports and ethics at Eastern Michigan University, noted that PointsBet’s marketing is reaching a young audience regardless of its claims. In Fall 2022 alone, 7,106 first-year students entered CU Boulder. At the university’s homecoming contest in October, 40,000 fans showed up to watch their beloved Buffs and message boards that flashed: “PointsBet: Do It Live.” In the crowd were thousands of students, many under age 21, the legal gambling age in Colorado. The largest audience of all for PointsBet may be at CU Boulder football games. The university and the sports betting company made a “mutual decision to discontinue that portion of the agreement,” according to a university spokesperson. Until January, the university received a $30 fee when anyone, including a student, signed up at the PointsBet site using a CU promotional code. Under its agreement with Buffalo Sports Properties, a company representing CU Boulder, PointsBet’s signs can be displayed at the university’s spring commencement and even at events where teenagers are likely to show up, such as football camps and new student orientation. (Shane Connuck/Povich Center for Sports Journalism via AP) Shane Connuck/AP Show More Show Less PointsBet, a Denver-based sports betting company that is a corporate sponsor of the University of Colorado Boulder’s athletics program, says it is pitching its brand to alums in Colorado and other states where fans are old enough to bet legally. (Shane Connuck/Povich Center for Sports Journalism via AP) Shane Connuck/AP Show More Show Less 2 of3 Colorado University's Folsom Field features PointsBet ads on its video board and LED message board during an during an NCAA college football game between Colorado and Arizona State in Boulder, Colo., Oct. 1 of3 Colorado University's Folsom Field features PointsBet ads during an NCAA college football game between Colorado and Arizona State in Boulder, Colo., on Oct. ![]()
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